At this year’s ECRM Conference, Fresca’s new all natural, no preservative brand, Tortilla Revolution, was picked by 8 of 10 buyers in a blind taste test as superior vs. the leading national brand. Tortilla Revolution is being tested in the Boise market in select retailers including Whole Foods.
“It really confirms our consumer research that people prefer tortillas that don’t have artificial preservatives and chemicals found in shelf stable products,” said Tom Nist, VP of Sales and Marketing. “Our focus group feedback told us that once a consumer tries Tortilla Revolution, they were a “customer for life.”
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