One of Fresca’s key customers asked for a new tortilla for a springtime LTO and Fresca’s R&D department worked closely with the customer’s culinary team to develop a one of a kind tortilla.
“Our customer wanted to blend the pliability of a flour tortilla with the taste profile of a corn tortilla for a new street taco promotion”, said Tom Nist, VP of Sales & Marketing. “It was an exciting collaboration of our R&D team and the customer Culinary team and the end product is really great. Soft and pliable but with corn taste.”
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